NBA X LUC LONGLEY AUSSIE LEGENDS RANGE

NBA celebrated Australia's first NBA legend, three-time NBA Champion and Olympian Luc Longley with a ‘Aussie Legends’ limited-edition merchandise range - a collection of versatile essentials for any basketball or street-style fan.

Available at NBA stores and selected retailers, the Luc Longley range is the first in a localised merchandise collection spotlighting the Australians who have paved the way for future generation of Australian NBA players. 

Our role was to create awareness of the Luc Longley collection and execute a robust media tour for Luc with sport and lifestyle media in Sydney and Melbourne. Check out some of the highlights here.