MEET THE SPEAKERS

Snezana Hay has spent more than two decades in the world of sport, entertainment and brand storytelling, leading major campaigns, managing global talent and creating moments that capture public attention.

After working across both agency and in-house roles, she saw a gap in the market. Brands weren't getting the personalised, senior-level support they deserved, campaigns were becoming increasingly complex and opportunities to connect meaningfully with audiences were being missed.

So, in 2018, she launched SPEAK Communications.

What started as a one-woman consultancy has grown into one of Australia's leading independent sport, entertainment and culture PR agencies. Today, SPEAK partners with some of the world's biggest brands, sporting organisations and entertainment properties and was recognised as Mumbrella CommsCon Boutique PR Agency of the Year in 2024.

Known for her energy, instinct, problem-solving mindset and hands-on approach, Snezana remains closely involved in every client partnership, ensuring the same level of care, commitment and execution that SPEAK was built on.

"I built SPEAK to be the agency I could never quite find when I was an in-house PR practitioner - one where clients get true partners. We show up, we care deeply and we deliver with intention. That's always been the difference."