FIFA WOMEN'S WORLD CUP X SYDNEY HARBOUR BRIDGE UNITY CELEBRATION

Sunday 25th June officially marked 25 days to go until the kick-off of the FIFA Women's World Cup Australia & New Zealand 2023™. It also marked the day Sydney’s most iconic landmark, the Sydney Harbour Bridge was transformed into the ultimate festival of football.

Our overall goal was to amplify a moment that is one for the history books that builds hype, excitement for the biggest and best FIFA Women's World Cup.

The role of the PR team was two-fold:

• Create awareness of the “Unity Celebration” event to drive fan registration to participate in this free, once in a lifetime event to celebrate the tournament on the Sydney Harbour Bridge.

• Accelerate momentum and excitement for the FIFA Women’s World Cup 2023 within the community via our talent and supporting assets. Position this event - locally and globally - as one not to be missed.

SPEAK secured over 300 earned media placements with a reach of 19.5 million, facilitated 60+ media interviews and delivered an earned media value of 7.9 million.

See coverage highlights below.