DINE WITH THE DEAD X DEAD ISLAND 2

To support a successful launch for the highly-anticipated AAA title, Dead Island 2, SPEAK were tasked to define a launch strategy that leans in to the key themes of the game with the view to drive awareness and excitement for the title in Australia with media and tactical influencer verticals.

Introducing Dine with the Dead, a two week consumer experience TO DIE FOR in partnership with Big Daddy’s Burger Bar Newtown, where diners could experience their very own taste of HELL-A!

From April 14-23, Dine with the Dead was the only way to enjoy a taste of HELL-A! before the games launch, in-store, or at home thanks to Big Daddy’s home delivery service. 

SPEAK were tasked to create the following:

• Full internal and external, branded takeover materials and food packaging.

• Partnership Press Release.

• Bespoke Menu Items.

• Hype Sizzle, Menu and Lifestyle Photography.

Here is taste of how it looked!