FIFA WOMEN’S WORLD CUP X 100 DAYS TO GO

Tuesday, 11 April 2023 officially marked 100 days to go until the kick-off of the FIFA Women's World Cup Australia & New Zealand 2023™ and seeing women’s football go “Beyond Greatness”. 

To celebrate this milestone, we hosted an event in Sydney to reveal the FWWC’s powerful chant, “Unity Beat.” and had the Unity Pitch on display in Brisbane, Queensland.

With over 650,000 tickets already sold, 11th April also marked the opening of the last minute ticket sales phase with a final 800,000 tickets being released on https://fifa.com/tickets. 

Our role was to support this milestone by building hype and awareness of the upcoming tournament and availability of tickets amongst sport and general entertainment fans to be part of this historic moment.

Collectively, we delivered, over 250 pieces of coverage with a combined audience reach of 10 million+ and earned media value of $2.5 million.