FIFA WOMEN'S WORLD CUP OFFICIAL POSTER LAUNCH

To coincide with International Women’s Day, FIFA unveiled the official poster for the FIFA Women’s World Cup Australia & New Zealand 2023 alongside nine bespoke Host City posters in pop-up-style outdoor gallery installations in Adelaide/Tarntanya and Wellington/Te Whanganui-a-Tara.

Commissioned to celebrate the world’s largest women’s sporting event the official poster encapsulates the iconic tournament’s theme of Beyond Greatness™.

• At the heart of the official poster are three strong female silhouettes symbolising the creation of positive change in women’s sports.

• The winner’s trophy is positioned proudly in the centre, bringing focus to sporting excellence as we continually strive to elevate the game.

• The football element set in the background embraces a unifying experience for the host countries and the world.

• The silhouettes of the players in the foreground depict the athleticism, skills and passion displayed in play and the joy of celebration.

The set of destination posters were created in partnership with the nine Host Cities to form a unified collection, highlighting iconic and historical landmarks, wildlife and vibrant cultures unique to each city.

In addition, SPEAK negotiated a partnership with NewsCorp whereby all Australians can pick up a copy of the tournament poster in newspapers across the country.