EA SPORTS FC 24 LAUNCH EVENT

EA SPORTS FC 24 is the first product under the new EA SPORTS FC™ brand, and we were tasked to plan and execute an event that celebrates the next great chapter of The World’s Game.

Our role was to create an unforgettable and shareable experience that showcases the cutting-edge features and innovations of the game and immerses our guests in the brand. The event had to be impactful, aspirational and deliver hype and excitement amongst new and existing fans of the franchise.

We wanted our 300+ guest list comprising of media, partners, creators and key opinion leaders to leave with the lasting memory that says the biggest sports game is here. The future of interactive football is EA SPORTS FC 24.

WELCOME TO THE CLUB.