PATTY MILLS X UA FLOW FUTR X 3 LAUNCH

The limited-edition Patty Mills x UA Flow FUTR X 3 basketball shoe is the first product collaboration between Under Armour and four-time Olympian and NBA Champion Patty Mills.

The Patty Mills x UA Flow FUTR X3 basketball design acknowledges and celebrates generations of history and traditional knowledge of the natural world. Passed on by his family and Meriam Elders from Mer in the eastern Torres Strait of Australia, this design draws inspiration from Patty’s connection to the sea and relationship to his family’s totem, the Murray Island green turtle.

The resilience of the Murray Island green turtle has a significant meaning; migrating long distances between feeding grounds and the places where they hatched, this creature has inspired Patty’s family and his community for many generations.

“I put a lot of heart and soul into designing these. My totem has become a symbol of protection and strength to help me navigate through my basketball journey.” - Patty Mills

The Under Armour FUTR X basketball shoe range has been a long-time staple for Patty on the court, and the design intentionally incorporates gold detailing, signifying the gold standard he holds himself to.

As part of the campaign, SPEAK created bespoke packaging for creators and Indigenous Basketball Australia coaches, secured news stories and placements with sports and lifestyle media and landed an exclusive cover feature with Body + Soul.