ULTRAHUMAN RING AIR LAUNCH
SPEAK Communications is proud to have partnered with global health technology brand Ultrahuman to launch the Ultrahuman Ring AIR in Australia.
As Ultrahuman's Australian PR agency, SPEAK developed and delivered a national communications campaign designed to introduce one of the world's most advanced smart rings to the Australian market through strategic media relations, influencer engagement, product reviews and brand storytelling.
With wearable technology continuing to reshape the health, fitness and wellness industry, our focus was on building awareness, establishing credibility and positioning Ultrahuman as a leader across technology, health, lifestyle and consumer media.
More than delivering publicity, SPEAK became a trusted local communications partner, providing strategic counsel, market insights and ongoing communications advice to help Ultrahuman successfully navigate the Australian market and maximise opportunities throughout the launch.
The two month campaign generated more than 149 editorial placements, secured 21 independent product reviews and delivered over $457,000 in earned media value, helping establish Ultrahuman as an exciting new player in Australia's wearable technology market. Coverage appeared across many of Australia's leading technology, consumer, health and lifestyle publications, supported by creator partnerships that further amplified the launch.
Following the successful launch of the Ultrahuman Ring AIR, our partnership has continued to evolve. Today, SPEAK provides ongoing PR support across new product launches, retail announcements, thought leadership, media relations and creator collaborations, helping grow Ultrahuman's presence and reputation in Australia.
Whether you're launching a new product, entering the Australian market or looking to elevate your brand, we'd love to help you get heard.