UNDER ARMOUR x MARK NAWAQANITAWASE

As Mark Nawaqanitawase prepared for his first full NRL season with the Sydney Roosters, Under Armour announced a two-year extension of its partnership with one of Australia's most exciting and versatile athletes.

Having joined the Under Armour family in 2023, Mark's journey from international rugby union representative and Olympic sevens athlete to professional rugby league player has captured significant attention across the Australian sporting landscape. The renewal reflected Under Armour's continued investment in athletes who embody the brand's commitment to performance, ambition and excellence, while also strengthening its presence within Australian team sports.

SPEAK Communications led the communications strategy for the announcement, developing all press materials and managing the rollout across national, sporting and industry media. Working closely with Under Armour, SPEAK secured and coordinated a series of one-on-one interview opportunities designed to tell the story behind Mark's transition to the NRL and his ongoing partnership with the brand.

The campaign highlighted not only the renewal itself, but also Mark's evolution as an athlete, his ambitions for the next stage of his career and Under Armour's role in supporting him through a defining chapter on and off the field. The announcement was supported by the launch of Under Armour's "Origin Stories" content series, which gave fans a behind-the-scenes look at Mark's journey and the experiences that have shaped him as an athlete.

Through a targeted media relations programme and strategic storytelling, the campaign generated strong interest across sport, business and industry media, helping reinforce both Mark's profile and Under Armour's growing footprint within Australian sport.