EA SPORTS FC 25 X FC CLUBHOUSE

Written By Speak Communications

For EA SPORTS FC 25, the mission was to create a memorable and unmissable FC ClubHouse event that built on the success and momentum of last year. With the tagline "For the Club," this year’s focus was on revealing the next chapter of the world’s game by showcasing FC 25’s biggest innovation, RUSH to both new and existing fans. 

Sydney was one of eight global locations hosting these exclusive FC ClubHouse events. Set in Machine Hall, the goal was to create an impactful, aspirational experience that captivated media, partners and influencers, compelling fans to engage with and purchase FC 25. 

Our key objectives: 

  • Create FOMO for FC 25: Generate urgency and exclusivity by showcasing key talent including Douglas Costa, Stephen Coniglio, Callum Hole, Chloe Dalton and more, playing FC 25, driving anticipation and engagement amongst existing and new fans, 

  • Generate Media Coverage: Leverage media and influencers in attendance to secure widespread coverage, creating buzz, hype and excitement.

  • Community Engagement: Deepen connections with gamers, football fans and entertainment seekers by showcasing the unrivalled authenticity, driving long-term fandom.

  • Build Further Equity in Clubhouse: Build and evolve on the success of the FC 24 event and create fresh yet familiar experiences globally to strengthen the EA SPORTS FC brand.

Relive the action by checking out the wrap video:

Speak Communications
Previous

FOOT LOCKER REIMAGINED X WNBL
Next

FOOT LOCKER X THE BOOMERS