UNDER ARMOUR x WILL FINDS A WAY

Written By Speak Communications

In celebration of the brand’s origin in athlete performance, Under Armour Australia unveiled its two localised athlete stories as part of the global “Will Finds a Way” campaign. Featuring former NFL Seahawks Defensive Tackle Jesse Williams and three-time Paralympic medalist, Madison de Rozario, the campaign sets out to take consumers on an inspirational and motivational journey.

The two individual stories were created with renowned photographer and director Margaret Zhang at the helm and highlight the importance of hard work, dedication and the power of will to overcome the odds and achieve the unthinkable. The films were revealed to media, influencers and partners at a special event in Sydney. To further promote the campaign, interviews were placed with key sports and lifestyle media to discuss the campaign and explore the athletes story of will.

Speak Communications
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UNDER ARMOUR x TOGETHER WE WILL