UNDER ARMOUR x TOGETHER WE WILL
Heralding from all corners of Australia, Under Armour united four of the nation’s top athletes with the aim to share knowledge and better each other ahead of one of the biggest years in women’s sport. Putting a spotlight on their exceptional athletic performance, Under Armour assembled its top athletes for Together We Will unlocking the power of sport to connect women and bring to life a new method of collaborative training.
The four athletes featuring in Together We Will include: World Professional Surfer Sally Fitzgibbons, two-time Winter Olympic Aerial Skier Danielle Scott, three-time Paralympian Madison De Rozario and 100m Hurdler Liz Clay. Taking the best of each of their specialities and strengths, the four athletes combined their skills to co-create a holistic training session captured and edited by a dynamic all-female production team. Prior to the series of imagery and video launching online, select media and influencers were invited to preview this new method of collaborative training at a custom-built facility in Sydney.
Representing a different core discipline, body type, training style and passion, the message and spirit behind the campaign was to motivate and inspire women from all walks of life to come together and get better, together.
