TURTLE BEACH CLUB
SPEAK Communications brought the world of Turtle Beach to Sydney with Turtle Beach Club, the global gaming brand’s first-ever Australian showcase. Held at the IVY Penthouse, the event was designed to give media, creators, retailers and industry partners an opportunity to experience Turtle Beach’s rapidly expanding product ecosystem firsthand, while strengthening the brand’s relationships with some of Australia’s most influential voices across gaming, technology, entertainment and lifestyle.
Working closely with Turtle Beach, SPEAK managed the event strategy, oversaw event production, guest curation and outreach, media and influencer engagement, paid creator partnerships and on-ground talent management. Across two sessions, we welcomed 66 guests, bringing together a carefully curated mix of gaming and tech media, content creators, athletes, retailers, publishers and industry partners. Guests were able to get hands-on with Turtle Beach’s latest headsets, controllers, keyboards, mice, racing and flight simulation products, with interactive gaming stations helping turn traditional product demonstrations into an engaging and social brand experience.
A key focus was taking Turtle Beach beyond its core gaming audience while maintaining credibility with the community that knows the brand best. The diverse guest mix created genuine crossover between gaming, sport, entertainment and lifestyle, while a combination of paid creator partnerships and organic advocacy amplified the experience far beyond the room. Guests generated more than 200 pieces of social content, helping the project achieve over 1.1 million total impressions and demonstrating the value of creating an experience people genuinely wanted to capture and share with their own communities.
Importantly, the impact didn't end when the doors closed. Across earned media, creator content and social coverage, the project delivered over $95K in coverage EMV, with the showcase continuing to generate opportunities after the event. Attending media proactively approached SPEAK with additional product review requests, while creators and notable guests expressed interest in further product seeding and content collaborations. This longer-tail response demonstrated that getting the right people hands-on with Turtle Beach's wider ecosystem could drive not only immediate awareness, but genuine product consideration, advocacy and new relationships for the brand.
For SPEAK, Turtle Beach Club demonstrated the role a strategically curated event can play across PR, influencer marketing, media relations and brand building simultaneously. From identifying and securing the right room of people through to creator contracting, guest communications, event logistics and production, content amplification and post-event media engagement, our integrated approach ensured the showcase delivered more than a great night – it created new relationships, new advocacy and ongoing opportunities for Turtle Beach in the Australian market.
