To celebrate the Australian launch of its next-generation smart ring, Ring PRO, Ultrahuman hosted an exclusive wellness experience at SHELTER Double Bay in Sydney on 5 November..
Conceptualised and delivered by SPEAK Communications in collaboration with our event styling partner, Fleur & Co, the event marked Ultrahuman's first dedicated product launch event in Australia, bringing together 35 media, creators, athletes and key opinion leaders for an immersive morning celebrating movement, recovery and health optimisation.
Designed to bring Ring PRO's advanced health-tracking capabilities to life, the experience took guests through a curated program of wellness activities, kicking off with instructor-led spin and Pilates sessions before transitioning into recovery with saunas, ice baths and guided breathwork. Throughout the morning, guests had the opportunity to experience Ring PRO firsthand, discover its latest innovations and engage with the brand in an authentic wellness environment.
Every element of the event was carefully considered to reflect Ultrahuman's premium positioning, from the branded studio and product displays to curated gifting and content opportunities, creating an experience that balanced product education with movement, recovery and meaningful brand engagement.
Held ahead of Ring PRO's Australian retail launch on 19 November, the event was designed to drive brand awareness, generate earned media coverage and organic social content, encourage product advocacy and strengthen relationships across the health, wellness, fitness and lifestyle industries.
SPEAK managed the event end-to-end, overseeing creative development, event production, venue and supplier coordination, media and creator engagement, guest management, product seeding, logistics and post-event follow-up. Working closely with Fleur & Co, the team brought the creative vision to life through considered event styling and branded touchpoints that reflected Ultrahuman's premium aesthetic.
The launch marked a significant milestone for Ultrahuman in Australia, reinforcing its positioning in the premium wearable technology category while creating opportunities for ongoing media engagement, creator advocacy and product storytelling.
By combining an immersive wellness experience with strategic media and creator engagement, SPEAK brought Ring PRO's performance and recovery capabilities to life, creating a memorable brand experience that connected technology, movement and wellbeing.
