JACK THE BARBER

Meet Jack. Jack The Barber. A quiet leader with devilish charm, Jack doesn't follow the rules, he creates them. A rogue who is confident in his own skin. A modern man with classic roots. Jack The Barber is also one of the fastest growing brands in the men's care category at Woolworths .

Jack The Barber, an Australian-owned company, originally launched in 2019 with Woolworths and has swiftly established itself as the ultimate companion for any man looking to perfect his personal grooming regime at home with a complete range of men’s hair styling, beard care, body care, shaving products and accessories.

Offering an innovative and versatile barber-quality range with an affordable price tag, Jack The Barber are specialists in men's grooming and accessories thanks to the male-centric approach which is steadfastly focused on delivering premium-crafted grooming essentials for today’s typical man. The Jack The Barber collection reflects the latest trends in barbering and personal care to create a variety of looks, textures and shapes. 

As part of our partnership with Jack The Barber our role was to develop and execute an on-going PR campaign that builds overall brand awareness and encourages product trial to position Jack The Barber products as the missing gem missing from their grooming arsenal.