UNDER ARMOUR x WOMENS

UA is a brand anchored in performance, technology and innovation with a mission to make all athletes better. 

“Through Unbreakable Confidence” is a rebel-exclusive women’s apparel campaign speaking of the new UA Apparel innovations that inspire and empower women to get the most out of their workouts by eliminating distraction caused by ill-fitting workout gear.

We worked with trusted voices in the community to create content that showcases UA’s bras, crops and bottom which are built to enhance an individual’s performance and give them confidence they need to achieve their fitness goals.

In short: performance gear that makes her look good and feel the part.