POLAROID FLIP LAUNCH

The ultimate point and shoot instant camera for an analog life  - The Polaroid Flip - launched in Australia in May and our mission was to develop and execute a high impact PR plan that drives awareness, sparks engagement, inspires connection and fuels conversion. 

In a world dominated by digital, the plan positioned the Polaroid Flip as the ultimate accessory for capturing real-life moments. Embracing authenticity. Celebrating the freedom of analog living. Encouraging a return to the real.

We supported the launch with a robust two-month press office campaign, which included drafting and distributing an Australian press release and managing the review program with key media across photography, tech, trade and lifestyle verticles. 

Further we held an immersive event experience to educate and engage media and influencers with Polaroid Flip with local photographer James Rush hosting the ession and demonstrating the product features.

Here is how it looked: