ALL OUT MILE
This year, we bought All Out Mile to Australia for the first time.
All Out Mile provides the motivation, the coaching and the training plan to run your fastest mile. Runners could sign up to the challenge and participate in UA All Out Mile virtually from 1st -5th June or at the live event held at the Sydney Cricket Ground on Global Running Day.
The purpose was to connect with runners and to showcase how All Out Mile can help make everyone a better and faster runner.
SPEAK Communications were responsible for setting the tone and messaging for the first All Out Mile challenge. The PR activity focused on generating maximum exposure and publicity for the new UA Flow Velociti Wind 2 running shoe and All Out Mile challenge in the announce and training stage: driving interest, sign-ups, participation and engagement.
To achieve our goal and campaign KPIs, SPEAK Communications developed and executed the earned and owned communications plan and brought it to life via the following tactics:
Flow Velociti Wind 2 announcement and trial with media and influencers.
All Out Mile Virtual Event announcement.
Run Influencer and Run Club Engagement.
All Out Mile Live Event announcement and Elite Runner invitational.
Here’s how it looked:
