UNDER ARMOUR x INFINITY BRA

Under Armour changed the sports bra game with their newest innovation - the UA Infinity Bra - that addressed both the issues and functions to support women’s unique bodies and needs.

Under Armour applied science, testing and insights from a breast health expert to evolve the sports bra. The result? A perfectly fitting bra designed for all impact levels that works with the natural movement of a woman’s body instead of fighting against it, as traditional sports bras often do.

To launch the UA Infinity Bra in Australia, Speak Communications worked with key fitness and lifestyle media and influencers to put the bra to the test at their go-to workout.

The feedback was overwhelmingly positive.